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Problem Statement

Our users need a solution to quickly access comprehensive translations for new words, supported by clear visual aids and an incentivizing rewards system that maintains their motivation for studying.

We will know this to be true when our users consistently achieve higher language proficiency levels and exhibit increased engagement in their language studies though our product.

My Role

User Research & Analysis
User Personas
Task Analysis & User Flows
Wire framing
Usability Testing
Prototyping

hypothesis

We believe that by providing users with a platform that offers quick and comprehensive translations for new words along with clear visual aids, and a rewards system to motivate study efforts, then we can improve users' language proficiency and increase their overall engagement with the learning process via our product.

User Interviews

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Age: 35-45
Product Manager

Age: 35-45
Engineer

Age: 45-55
Customs & Logistics

Age: 45-55
Backend Developer

User Goals

  • Make connections while traveling

  • Learn new language vocabulary

  • Create vocabulary word collections

  • Find the motivation to learn

  • Share with friends

Pain Points

  • Having to pay to learn

  • Too time intensive

  • Staying motivated is difficult

  • Studying can be boring

  • Lack of confidence in language skills

User Persona: Charity

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AGE:

OCCUPATION:
TRAVEL:

40 - 50

Product Manager

Work and play

Problem Space

  • It takes too long to search for and learn vocabulary definitions and usage from multiple platforms

  • I have difficulty staying motivated to continue learning

  • I don’t always retain information and don’t have the time or motivation to re-learn vocabulary

Proposed
Solutions

Rapid Translation
Multiple Learning Modalities
Customizable Card Collections
Achievements

Task Analysis

TASK 1 of 3

  • Entry Point: Open App

  • Success Criteria: Translation of a word appears


TASK 2 of 3

  • Entry Point: Navigation Menu

  • Success Criteria: New card deck is created or a word is added to an existing deck

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Lo-Fidelity Wireframes

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Usability Testing

  • Create an account and complete the onboarding process

  • Translate a search word from one’s spoken language to a target language

  • Find a vocabulary card either by search method or from search history

  • Add a card to a deck

  • Create a new card deck

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Observations

What is the app's function?


Icons alone do not express functionality​

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What is meant by History?

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Unable to get out of some screens​

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"Add Card" redundancy

Challenges

Clarify without complication


Instruct with ease and simplicity

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Define without interrupting task flow

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Create variations in navigation without interrupting task flow

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Establish a new task flow

Recommendations

Introduction screen

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Tutorial bubbles

 

Modifying wording

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Provide exiting navigation elements to relevant screens​

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Return to home once task is completed

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Updated Mid-Fidelity
Wireframes

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built with

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The
Takeaway

KEY LEARNING POINTS

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  • Insights gained through the interview and testing process helped to produce a more user-friendly product by aligning the design goals with the users goals.

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  • Initial and ongoing assumptions regarding what users valued most in a product such as Vloks demonstrated the need to continually revisit both user goals as well as pain points.
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